Gwynnie Bee is a subscription service delivering the newest trends in plus-size women's fashion in a convenient, monthly box.
I was center-stage in the company-wide rebranding—working closely with my creative director to develop our brand voice, user personas, and accompanying style guide that would influence all future marketing efforts and drive home our main message: "You can look and feel great, too."
As lead copywriter on the acquisition marketing team, I owned the new Gwynnie Bee voice on multiple channels, including email, landing pages, and social ads. I also worked alongside our UX team to build and launch our mobile app.
More tailored (pun-intended) messaging and communication strategy helped our brand recognition and customer base soar. So much so that Gwynnie Bee became known for “disrupting the plus-size fashion game”. Fun fact, we were even featured on Project Runway: Fashion Startup!
What I loved: Witnessing our tiny startup grow to reach global recognition and knowing I played a part in getting us there.
Work includes: Email campaigns, print mailers, mobile app screens, landing pages, influencer/event marketing, and how-to videos